Tuesday, October 4, 2011

Apple unveils iPhone 4S


This morning's "Let's Talk iPhone" event at the Infinite Loop in Cupertino, California confirmed my inkling that Apple has not come up yet with another bunny to take out of the hat. It's not the time yet, given the research, product development, advertising and productions costs that the company incurred to come up with iPhone 4. Thanks to MacWorld and Engadget, because watching their web broadcasting made me feel like I was there too doing a coverage.

Yeah, I had that "As-I-Thought-So" moment. There's no iPhone 5. Instead, Apple executive Phil Schiller announced the sequel to their hottest smartphone, the new Apple iPhone 4S. Sharing the same look as the iPhone 4 it replaces, the unveiling was followed by a strange mix of disappointment and excitement.

Listening to Phil though, it is easy to grasp that the real beauty of this revamped smartphone is in the inside, with Phil promising a major internal makeover. Meaning, the newest member of the iPhone line is faster and smarter than its predecessor.

To save you from wading the Net for the latest update, I made a list of the essential points touched. Yes, the features! So here, take a look at the basic rundown of the new iPhone 4S:

  • The Apple-designed A5 chip, the dual-core processor that powers the iPad is now inside the iPhone 4S. Phil said that users can expect graphic performance up to seven times faster than the single-core A4 chip, the old iPhone 4's processor.
  • Finally, an 8 megapixel camera with 3264x2448 resolution! Wish granted for the click-happy. Not only that, the camera comes with a Hybrid IR filter, a feature usually associated with DSLR cameras. Phil said that users can now enjoy better color accuracy.
  • With a new feature called Siri, iPhone owners can click the home button, and ask about the time and weather, or ask it to schedule or make a phone call.
  • Improved battery life. The latest iteration now allows the iPhone to offer eight hours of 3G talk time and six hours of 3G web browsing.
  • Users can now record video in 1080p HD resolution. That's savvy!
  • Other features include dual-mode GSM and CDMA radio plus AirPlay mirroring, a feature that lets your iPhone screen content to be streamed wireless to the Apple TV. If you don't have an Apple TV, an HDMI cable will do to mirror over the wire, too.

With pre-orders starting Friday, the Apple iPhone 4S--that is priced at $199, $299 and $399, depending on storage capacity--will go on sale this October 14th.

Apple also announced its new iCloud service plus an update to its iOS mobile operating system.

An Apple app that is expected to be a sure fire called Cards will also hit the market. It is an application that allows users to create/design their own photo greeting cards. Apple will print and mail them depending on location. $3 for destinations within the United States and $5 internationally.